The Impact of Query Suggestion in E-Commerce Websites
نویسندگان
چکیده
In this paper we propose a research agenda for studying the impact of query suggestion features on cognitive load and customer satisfaction during online shopping in e-commerce websites. Despite the popular use of query suggestion features in search engines and large e-commerce websites such as Amazon.com and eBay, there is little research in this area. Based on a review on prior literature in query suggestion and online shopping, a research model and five hypotheses are posed. A lab experiment is proposed to test the hypotheses and potential implications of the research are discussed.
منابع مشابه
A New Trust Model for B2C E-Commerce Based on 3D User Interfaces
Lack of trust is one of the key bottle necks in e-commerce development. Nowadays many advanced technologies are trying to address the trust issues in e-commerce. One among them suggests using suitable user interfaces. This paper investigates the functionality and capabilities of 3D graphical user interfaces in regard to trust building in the customers of next generation of B2C e-commerce websit...
متن کاملInvestigating the Impact of Combining Traditional and Online Factors on Customers’ Trust in E-Banking and E-Commitment (The Case of Customers of Mellat Bank, Shiraz Branch)
Nowadays, new technologies have changed the methods of serving customers in many service organizations. Service in the banking industry has been influenced by International Communication Technology (ICT) developments in essential ways. Nowadays the importance of websites and their unique features in provision of services to customers is increasing. However, traditional methods of banking with d...
متن کاملارزیابی راهکارهای راهاندازی تجارت الکترونیک فرش دستباف در ایران
Increasing development of e-commerce in global extent encompass diverse and different products. The handmade carpet is one of such products traded by many websites around the worlds. However, in Iran e-commerce of handmade carpet has not been taken seriously. The results of previous studies have shown that the commencing such action is fully beneficial and useful. E-commerce, however, due to so...
متن کاملA Survey on Query Suggestion1
Query suggestion attracts great concern recently. It is crucial for capturing frequently asked questions in question-answering system and most popular topics in search engine. Besides these, is also used in advertising retrieval systems, e-commerce system for advertising push to get more profits. The paper gives a general review of query suggestion methods. On the whole, all the methods can be ...
متن کاملWiki as a ckm tool in websites
The present research is conducted to show that organizations can use wiki to attract customers' purchase intention inside the e-commerce context. Considering the relation between wiki and ecommerce for CRM, this research tries to explore the characteristics such as perceived risk, customer experience, knowledge sharing culture, trust and knowledge sharing in wiki tool impact on purchase intenti...
متن کامل